New CEO for elements, Fitness Together Holdings

See the full story from the Denver Business Journal here.

Wednesday, May 28, 2008 - 2:00 PM MDT

Fitness chain names ex-doughnut exec as CEO
Denver Business Journal

Fitness Together Franchise Holdings Inc. has named Jeff Jervik, a former executive of Krispy Kreme Doughnuts Inc., as its president and CEO.

Jervik succeeds company founder Rick Sikorski, who will become board chairman, Fitness Together reported Wednesday. Jervik starts immediately in his new role.

The company, based in Highlands Ranch, is the parent of Fitness Together Franchise Corp., a network of personal-training fitness franchises, and elements therapeutic massage, a massage-therapy chain. The two franchise networks include more than 500 locations in the United States as well as Canada, Costa Rica, Israel and Ireland.

Jervik was executive vice president of operations for Krispy Kreme, overseeing the doughnut chain's 114 company-owned and 292 franchised stores. He left in September 2007.

He previously held executive positions with Papa John's and PepsiCo.

Jervik holds a bachelor's degree in business and education from Dakota Wesleyan University. He is married and has two daughters.

New elements website is coming soon

We've been hard at work with the new elements website, should be online very soon. Post your reactions in the comments.

Forest Stewardship Council

Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations.

All elements print materials are now FSC certified and printed by Henry Wurst, Inc.; and FSC certified vendor. We are very proud to make this announcement to encourage others in the massage and wellness industry to follow suit and treat the environment with responsibility.