Massage Franchise
by Sam Hirschberg
The Massage Industry 
The massage industry has shown impressive growth over the last several years. Recent studies report that up to 47 million Americans receive a massage each year. The U.S. Department of Labor, Bureau of Labor Statistics* reports that job growth and opportunity within the massage industry is on target for “faster than average” growth at 18% to 26%.
The Growing Franchise Industry
At the same time, the franchise industry is growing at alarming speeds. Experts suggest that nearly 50% of all products bought and sold in America today are a result of a franchise business model. Franchise business models are showing success as more people are driven to be their own boss, but want to operate a business without accepting 100% of the risk. A franchise business model lets entrepreneurs “plug into” a proven business system that has already gone through the typical ups and downs that a start up may experience.
The Perfect Synergy – Therapeutic Massage Enters the Franchising Industry
Modeling the success of the personal training studios of the Fitness Together Franchise Corporation, elements therapeutic massage began franchising their business model in 2006. The elements massage business model was developed by Michele Merhib, who is an occupational therapist (OTR) and a certified massage therapist (CMT).
Massage Franchise Success
In 2000, with virtually no advertising, only on word of mouth referrals, Ms. Merhib had received such a demand for her therapeutic massage services in her own private massage facility that she developed multiple locations, employing dozens of certified massage therapists. It is this successful business model that caught the attention of the Fitness Together Franchise Corporation (FTFC), who many experts believe formed the best franchise in the wellness and massage industry.
Therapeutic Massage Franchise Business Model – Today
Today, the elements massage franchise business model provides the same level of service as seen at high-end 5 diamond spa and wellness centers, but at an everyday price that makes it affordable for everyone to get a massage, virtually on a daily basis. Many wellness entrepreneurs, massage therapists, business opportunity seekers and franchising experts quickly saw the opportunity to benefit from the exciting massage and franchise industry. The elements therapeutic massage franchise business quickly grew and has sold over 50 locations within the first year the massage franchise began franchising.
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* U.S. Department of Labor Bureau of Labor Statistics, Massage Therapists Career Report
